How Michael Wolff Got Into the White House for His Tell-All Book
- Some of president’s staff thought they were authorized to talk
- Wolff’s working title suggested sympathetic view of Trump
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Author Michael Wolff’s pitch to the White House to win cooperation for his book included a working title that signaled a sympathetic view, a counter-narrative to a slew of negative news stories early in Donald Trump’s presidency.
He called it “The Great Transition: The First 100 Days of the Trump Administration.” And in part due to that title, Wolff was able to exploit an inexperienced White House staff who mistakenly believed they could shape the book to the president’s liking.