Ford Says Farewell to Mass-Market Cars
- ‘We know we must evolve,’ president of global markets says
- Outlook for ’18 contrasts with GM projecting resilient results
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Ford Motor Co., the 114-year-old automaker that put the world on wheels, is turning away from its original mission of selling sedans to the masses.
The company responsible for launching the modern carmaking era with Henry Ford’s assembly line will pivot away from being a full-line automaker, shrinking its passenger-car lineup and shifting only to low-volume, high-margin models.