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Porsche's Pivot Toward the Family Pays Off

Carmaker’s embrace of SUVs, coupes helps drive sales growth

Porsche AG made its name with sports cars like the legendary 911 racing machine. But its embrace of family-friendly models like the Cayenne and Macan SUVs and the Panamera four-door coupe drove worldwide deliveries to a record 246,000 vehicles in 2017. Other high-end automakers are crowding into the SUV lane, including Aston Martin, Ferrari and Alfa Romeo.

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