Cadillac Reprises Role as GM's Chosen Brand for High-Tech Entrée

Electric cars, self-driving vehicles on docket for next decade
Luxury brand coming off second-best sales year on China growth

Johan de Nysschen, president of GM’s Cadillac, discusses sales growth and plans to launch more crossovers and SUVs.

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By David Welch, Craig Trudell and David Westin

January 15, 2018 at 4:56 PM UTC

Updated on

January 15, 2018 at 7:45 PM UTC

This article is for subscribers only.

As Cadillac begins what could be its best-ever global sales year, the brand is also going to reclaim its historic role as General Motors Co.’s high-tech line.

Powered by rapid growth in China, GM believes the brand is now a good place to debut new electric and even self-driving vehicles starting in the next decade, Cadillac President Johan de Nysschen said in an interview at the Detroit auto show.