Kodak CEO Plans to Seize Blockchain Moment and Win Over Skeptics

  • Onetime camera maker’s digital currency raises eyebrows
  • ‘We’ve been working on this for 90 days,’ Clarke says
Kodak Joins Cryptocurrency Craze With New Cyber Coin
Lock
This article is for subscribers only.

It was perhaps the weirdest of Kodak moments.

After attaching itself to the new blockchain fad, Eastman Kodak Co. saw its shares jump 200 percent, with volume up 22,000 percent. Kodak had joined the likes of Long Island Iced Tea Corp., UBI Blockchain Internet and Rich Cigars Inc. in announcing its foray into the burgeoning technology and being rewarded with a stock spike.