Honda’s New Accord Is a $30,000 Master Class in Game Theory
The auto giant is speeding into a dying market … with good reason
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The 2018 Honda Accord slept on a Brooklyn snowbank, looking as out of place as a Corgi at the Iditarod. Bigger, fancier beasts surrounded it.
From the warmth of my apartment, I started the car with the push of a button. A few minutes later, I went out and parked my toddler in the spacious back seat and tucked his massive stroller into the trunk. I plopped down into the pre-heated leather cabin, and the chipper little machine churned its wheels out onto the dry pavement. It eagerly zipped through the aisle of SUVs.