Ikea Launches ‘Pee Here’ Pregnancy Test Ad
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Ikea is offering free pregnancy tests in a bid to lure clients, with women who test positive offered a discount on a new crib.
The test is embedded in an advert published in Swedish women’s magazine Amelia. Developed in association with Swedish ad agency Akestam Holst and Mercene Labs, the ad uses the same kind of technology used in standard pregnancy-test kits available in pharmacies.