Diet Coke Gets Biggest Makeover Ever
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Coca-Cola Co., facing an industrywide retreat from artificially sweetened sodas, is hoping its biggest Diet Coke makeover ever can win back consumers.
The Atlanta-based beverage giant is relaunching its classic Diet Coke formula -- along with four new flavors -- in taller, thinner cans. The move comes after years of declines for the brand. Though Diet Coke remains the third-largest carbonated soft drink in the U.S., it saw volume drop 4.3 percent last year, according to industry publication Beverage-Digest.