Food & Drinks
Weed Startups Want Social Drinkers to Change Way They Get Buzzed
- Sauvignon blanc infused with marijuana, pot seltzer available
- Marketers cite fewer calories than alcohol and no hangover
Alcohol companies beware: Cannabis is coming for your customers.
Now that recreational marijuana is legal in California and seven other states, startups are vying with traditional beverage companies for the attention of consumers planning to ingest a social intoxicant. Instead of meeting after work for a drink, for example, they suggest other ways to catch a buzz with friends or co-workers. Perhaps some cannabis wine will do, or maybe pot-infused seltzer or even an old-fashioned joint -- prerolled, of course.