Target Results Show Line Between Holiday Haves, Have Nots
- Retailer’s strong performance contrasts with industry laggards
- Shares gain as much as 4 percent, rebounding from 2017 decline
The Retail Apocalypse Has Been Delayed
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In a holiday season that has brutally shown what shoppers are -- and aren’t -- looking for in a retailer, Target Corp. seems to be sliding into the winner’s circle.
Target jumped after raising revenue and profit forecasts, boosted by a 3.4 percent increase in holiday-period sales and a rise in store traffic. The cheap-chic retailer has lowered prices, raised employee wages and overhauled its supply chain to put some distance between itself and chains like Urban Outfitters Inc. that have disappointed investors with their year-end results.