Steinhoff to Sell $25 Million Gulfstream Jet as Funds Ebb

  • Mattress Firm owner selling assets amid accounting scandal
  • Gulfstream has made stops in Frankfurt, Johannesburg, Vienna

A Gulfstream G550 jet.

Photographer: Nicky Loh/Bloomberg

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Steinhoff International Holdings NV, the South African retailer laid low by an accounting scandal, is selling one of its more high-flying assets as it seeks liquidity to keep itself alive.

The owner of U.K. discounter Poundland and bedding supplier Mattress Firm in the U.S. is in discussions with a potential buyer of a 2006 Gulfstream G550 private jet that’s shuttled executives around the world, according to a person familiar with the situation. The luxuriously appointed craft previously had a price tag of about $25 million.