In Ice Cream War, Upstarts Grab Freezer Space From Ben & Jerry’s

  • Small Halo Top, Yasso are on the rise while food giants slump
  • Pints of frozen Greek yogurt taking on low-calorie desserts
Yasso pintsSource: Yasso
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The battle in the freezer case is heating up. That means more bad news for Big Food.

A small but growing pair of upstarts is grabbing market share as Nestle SA and Unilever NV, reigning emperors of ice cream, watch their brands slump.