Pursuits

Alfa Romeo Bets Big on America and Wins

The racy brand outperformed all others in U.S. sales last year.

2017 Alfa Romeo Giulia.

Source: FCA US LLC

Alfa Romeo, the Italian brand built (and rebuilt) on 1960s sex appeal, posted the biggest surge in U.S. sales in 2017, an anachronistic result in an industry currently mesmerized by battery packs and self-piloted transportation pods.

The carmaker won its bragging rights the old-fashioned way—through performance. Alfas have curb appeal, powerful engines, and solid engineering.