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Chinese IMAX Rival Aims to Be No. 1

  • China Giant Screen expects to be market leader in 2019
  • China has become biggest jumbo screen market as demand climbs
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Bloomberg’s Dave McCombs reports on the ambitions of China’s IMAX rival.(Source: Bloomberg)

China’s state-backed provider of jumbo-screen cinemas said it is aiming to be the top brand in a market dominated by Canada-based IMAX Corp. as it focuses on expanding with a business model that lets theater operators retain a bigger share of ticket sales.

“We have a government mandate to become the largest premium large format brand in China’s film market and we are confident to achieve that target in 2019,” Lin Minjie, chairman of China Film Digital Giant Screen (Beijing) Co., said in an interview in Beijing last week. “Our top priority is expansion, not profitability.”