Economics

iPhone X Shipment Forecasts Cut by Analysts Citing Tepid Demand

High price and few innovations dimming buyer interest, JL says
Asian Apple supplier shares fell on iPhone X order cut reports

Bloomberg Intelligence analyst Paul Sweeney discusses iPhone X sales forecasts for 2018.(Source: Bloomberg)

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Bloomberg News

December 26, 2017 at 1:02 PM UTC

Updated on

December 26, 2017 at 7:46 PM UTC

This article is for subscribers only.

Apple Inc. looks like it’s having a not-so Merry Christmas.

Analysts lowered iPhone X shipment projections for the first quarter of next year, citing signs of lackluster demand at the end of the holiday shopping season, and the company’s shares fell Tuesday along with those of some suppliers.