Jack in the Box Tests Munchie Meals for California Pot Smokers
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For Jack in the Box Inc., the warm smell of marijuana is rising in the air.
As California prepares for legal recreational pot on Jan. 1, the fast-food chain is partnering with a digital media company backed by rapper Snoop Dogg on a new “munchie” meal aimed at cannabis enthusiasts. While marijuana’s connection to fast food is well-established, Jack in the Box will become the first national chain to explicitly embrace the drug.