African Roses Are U.S.-Bound as Ethiopian Growers Go Global

  • National carrier may fly flowers through Miami, L.A. or NYC
  • New air-services deal would open way for export push

Workers collect roses at Roshanara Roses flower farm in Debre Zeit, Oromia, Ethiopia.

Photographer: Jose Cendon/Bloomberg

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Ethiopia’s burgeoning flower-growing industry is setting its sights on the U.S. in a bid to break the dominance of Latin American producers in supplying roses and other blooms to the world’s largest economy.

State-owned Ethiopian Airlines Enterprise is evaluating freighter flights through Miami -- the main entry point for U.S. flower imports -- Los Angeles or New York, regional manager Girum Abebe said in an interview. The company currently transports stems there only in the bellies of passenger jets.