China's Didi Targets Taiwan Expansion With Franchising Model

The Didi Chuxing application is displayed on a smartphone screen in this arranged photograph taken in Shanghai, China, on Sunday, May 22, 2016. Philippe Laffont's Coatue Management LLC, which manages more than $7 billion, has backed China's biggest ride-hailing app Didi Chuxing as it competes with Uber Technologies Inc.
Photographer: Qilai Shen/Bloomberg

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By Bloomberg News

December 19, 2017 at 5:18 AM UTC

This article is for subscribers only.

Didi Chuxing, the ride-hailing giant that vanquished Uber Technologies Inc. in China, is turning to franchising in Taiwan as it expands its business beyond the mainland.

Didi plans to only operate as a taxi hailing platform in Taiwan and is seeking to work with existing drivers that it’s recruiting through its Facebook page. The recruitment is being done by LEDI Technology Co., which is the authorized franchisee in Taiwan, the company said in a statement.