Nordea Uses Robot to Quadruple Clients Getting Investment Advice
- Biggest Nordic banks add asset management to digital offerings
- Nordea is cutting 6,000 jobs as part of digital transformation
AI Lays Claim to the Future of Investing
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Nordea Bank AB is targeting a fourfold increase in the number of clients receiving investment advice. To achieve that goal, it’s using a robo-adviser.
Nora uses an algorithm to steer customers into portfolios that suit their risk and financial profiles. It has been available to clients in Sweden since Friday. Nordea will offer Nora in Norway and Finland early next year. Danish clients will have access before the summer, according the biggest Nordic bank.