Pursuits
Ivanka Opens a New Store—in Her Father’s Building
Located in the lobby of Donald Trump’s tower in midtown Manhattan, the store is equal parts gift shop and tourist attraction.
Ivanka Trump: The Quiet Power Behind the President
To get to Ivanka Trump’s store in Trump Tower, shoppers must first walk past metal barricades and police in body armor toting automatic weapons. Through the revolving doors is another checkpoint, where security employees check your bags. Then, once you’ve made it through, the now famous lobby and its golden elevators appear. In an alcove just to the side is a window. On it is the first daughter’s logo.
Never was it this hard to get to the gift shop.