, Columnist
H&M's Fast-Fashion Fail Is Actually a Problem for Zara
There's a raft of pretenders to Inditex's supply chain mastery.
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Hennes & Mauritz AB's conundrum is summed up by its position in New York's Staten Island Mall.
A glitzy new Primark is located just a stone's throw from a dowdy H&M. Next to the store opened by the value clothing arm of Associated British Foods Plc in March, it looks dull and expensive. As Primark's global expansion features luxurious-looking stores and low prices, H&M isn't the only chain that should be on guard. That includes Inditex's Zara.