GM Squares Off With Old Detroit Foes in $90 Billion Pickup Fight
- Ford’s momentum with F-Series model line is targeted by rivals
- Fiat Chrysler to join GM showing new full-size trucks at show
2017 Chevrolet Silverado 1500 High Country
Source: GMThis article is for subscribers only.
Forget about electric cars with fuzzy prospects for profit or robotaxis that don’t yet exist. Detroit’s real big-money grudge match is over pickup trucks -- and it’s about to get nasty.
General Motors Co. and Fiat Chrysler Automobiles NV are planning to show redesigned full-size models at the Detroit auto show in January and start selling them later in the year. Both are trying to steal back some of the momentum that rival Ford Motor Co. has generated by overhauling its F-150 and bigger Super Duty trucks.