BT and Sky to Cross-Sell Sports as Amazon Challenge Looms
- Deal follows years of on-and-off negotiations between sides
- Amazon and Facebook are taking early steps into live sports
Photographer: Simon Dawson/Bloomberg
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BT Group Plc and Sky Plc agreed to sell each other’s channels in the U.K. to recoup investments in sports content, with web players including Amazon.com Inc. threatening to challenge them for key rights.
BT will market and sell Sky’s NOW TV streaming service, which includes movies and sport, while wholesaling its own sport channels, which include UEFA Champions League and Premier League soccer, to Sky satellite customers, BT said in a statement. Talks between the two companies have been on and off for a number of years, and the services are expected to be available from early 2019, BT said.