Eastern Europe Is Experiencing a Coffee-Chain Boom
- Eastern Europe bucks trend of tepid coffee demand growth
- Coffee chains are expanding in region from Poland to Romania
Photographer: Tim Boyle/Bloomberg
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When the founders of Poland’s Green Caffe Nero opened the first store nearly 15 years ago, the global ‘Starbucks-on-every-corner’ coffee-chain explosion had yet to reach the eastern European country.
As the only cafe in the neighborhood and lacking the expertise to whip up lattes and cappuccinos, the partners had to order an instructional video from the U.S., said President and Co-Founder Adam Ringer.