Criteo Tumbles on Impact of Latest iPhone Web Ad Limiting Tech
- Apple’s latest iOS software limits tracking by advertisers
- Affect on Criteo has been worse than previously forecasted
This article is for subscribers only.
Web advertising company Criteo SA dropped the most in more than two years after announcing that its previous forecast underestimated the effect of Apple Inc.’s latest iPhone software update on its business.
In September, Apple released new versions of its iOS and macOS operating systems, the software that runs on iPhones, iPads, and Macs, that included a feature called Intelligent Tracking Prevention in the Safari web browser. The feature limits advertisers’ abilities to collect data on users such as the websites they visit. Criteo, and other ad targeting companies, collect user data in order to show people ads more relevant to their interests.