Adidas Shares Stumble, With Nike Edging Back in Front for Year
- Nike overtakes Adidas, whose shares have fallen ~7% this week
- Analysts question Adidas’s North America discounts, promotions
This article is for subscribers only.
A selloff in Adidas AG’s stock has propelled rival Nike Inc. back into the lead.
The German company’s shares have fallen about 7 percent this week, which would be the biggest weekly drop in more than a year. Until last week, Adidas had outperformed its U.S. rival for 2017 as sales of its “athleisure” clothing and retro sneakers surged.