From Lower to Lowest: Digital Adviser Cuts Its Fees to Zero

M1 Finance is getting rid of all charges on client accounts
Firm says it will make money by lending and selling order flow

Robots developed by Robotis Inc. dance during a demonstration at the RobotWorld 2017 industry show in Goyang, South Korea, on Wednesday, Sept. 13, 2017. The event runs through Sept. 16.Photographer: SeongJoon Cho/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Julie Verhage

December 13, 2017 at 11:45 AM UTC

This article is for subscribers only.

How much are you willing to pay for a robo adviser? How about nothing?

M1 Finance, a Chicago-based automated investing platform, has removed fees for all of its customers regardless of their account balance. Previously, the startup had a free tier for the first $1,000 in an account and then a fee of 0.25 percent for balances between $1,000 and $100,000. Above that level, the fee dropped to 0.1 percent.