Japanese Solar Firm to Take on Tesla in Roofing-Tile Competition

  • Solar Frontier also incorporating photovoltaics into walls
  • CEO says industrial-size projects face problem of grid access
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Japan’s Solar Frontier K.K. plans to sell solar panels incorporated into roofing and wall materials, taking on Tesla Inc. in building technology that can generate power in the smallest spaces available.

Solar Frontier, a wholly owned unit of Showa Shell Sekiyu K.K., is speaking with potential partners and aiming for the second half of 2019 to begin sales, Chief Executive Officer Atsuhiko Hirano said in an interview at the company’s Tokyo headquarters.