GM Could Go Back to Europe, Just Not Selling Mass-Market Cars

General Motors Co. sold its European unit earlier this year, but it may not have given up on the region for good.

Photographer: Andrew Harrer/Bloomberg

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General Motors Co. sold its European unit earlier this year, but it may not have given up on the region for good.

Instead of selling mass-market cars there, it’s possible the automaker would consider re-entering Europe using its newfound tech chops, like with self-driving vehicle technology or mobility as a service, Chief Executive Officer Mary Barra said in Detroit.