Gun Buying Loses the Fear Factor Under Trump, Sparking Price War
- Maker of Smith & Wesson firearms sees no end to discounting
- American Outdoor tumbles after slashing profit target 45%
This article is for subscribers only.
A bad dream for U.S. firearms producers has become reality: The fear-based motivation for gun purchases has evaporated and is being replaced by bargain hunting.
A price war has broken out across the gun industry with no end in sight. Sales and profits are dropping. American Outdoor Brands Corp., the maker of Smith & Wesson weapons, slashed its annual profit target by 45 percent.