Whole Foods Prices Creep Back Up in Aftermath of Amazon Takeover
- Analyst finds basket of goods has risen 1% since September
- Amazon unveiled much-ballyhooed price cuts after deal closed
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Amazon.com Inc. completed its takeover of Whole Foods with a bang in August, announcing a price-cutting push that generated headlines and boosted store traffic.
But in the following months, Amazon hasn’t ushered in a new era of low prices, according to Chuck Grom, an analyst at Gordon Haskett Research Advisors. He found that a basket of 110 items at a store in Princeton, New Jersey, has actually risen about 1 percent since September.