Cars
First Porsche, Now Lamborghini Adds a Luxury SUV in Its Range
- Adding Urus model set to double size of the VW group brand
- Aston Martin, Ferrari, Rolls-Royce also working on SUV plans
Lamborghini is unveiling a high-performance crossover that could double the size of the brand as the Italian manufacturer enters an increasingly crowded segment that’s attracting Aston Martin, Ferrari and BMW AG’s Rolls-Royce.
Lamborghini’s Urus and other hulking sports utility vehicles from racing icons like Ferrari might send shivers down the spines of die-hard sportscar aficionados, but shareholders tend to benefit. Global demand for two-seater supercars is stalling, and even the top-end of the segment is succumbing to the broad customer shift toward more-rugged vehicles. The move is particularly pronounced in emerging markets vital for growth.