Amazon Seeks to Conquer New Continent With Australia Debut

  • Debut Down Under marks Amazon’s 13th foray into a major market
  • Web retailer faces infrastructure hurdles in vast country
Bloomberg’s Reed Stevenson reports on Amazon’s launch of its Australian retail site.(Source: Bloomberg)
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Amazon.com Inc. is now up and running in Australia, offering millions of products and one-day delivery in some areas, seeking to seize a share of the nation’s growing online retail market.

The e-commerce giant will offer products across more than 20 categories, including consumer electronics, clothing and sports equipment, and offer free delivery on some orders, the Seattle-based company said in a statement Tuesday.