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N.Y. Times Scales Back Free Articles to Get More Subscribers

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  • Users will access only five stories before being asked to pay
  • Move marks first change to Times online pay model since 2012
Pedestrians pass in front of the New York Times Co. building in New York.

Pedestrians pass in front of the New York Times Co. building in New York.

Photographer: Michael Nagle/Bloomberg

The New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of articles available for free each month.

Starting Friday, most non-subscribers will only be able to read five articles rather than 10 before they’re asked to start paying. It’s the first change to the paywall in five years. A basic Times subscription, with unlimited access to the website and all news apps, is $15 every four weeks.