Target Lures Guys to Its Stores With Beer and Beard Wax
- Grooming products offer a reason for men to shop at the chain
- Target wants to change the perception it’s a store for women
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You couldn’t pay some guys to wear clothes from Target Corp.
Andrew Aragon, a 26-year-old business-development associate in Washington, recently stumbled on a $40 Target gift card left at a city metro station. He went to his local Target and couldn’t find any duds worth buying, so he went home with teeth whitener instead.