Buffett's Fruit of the Loom Tries on Subscription Underwear
- Berkshire-owned brand debuts new service as earnings decline
- E-commerce is a small, but quickly growing, part of operations
Warren Buffett, chairman of Berkshire Hathaway Inc., holds a pair of Fruit of the Loom boxer shorts bearing a likeness of himself and Charles Munger, vice chairman of Berkshire Hathaway.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Warren Buffett’s Fruit of the Loom is joining the subscription craze.
Guys can now get their boxer briefs from the Berkshire Hathaway Inc.-owned brand through a new subscription service called Fruit to Your Door. Shoppers can buy a six-pack of skivvies, among other products, and have them re-ordered every six months at a 30 percent discount. The program, available for men’s and women’s garments in the U.S., can also be gifted.