Barnes & Noble Declines After Its Pivot Beyond Books Sputters

  • Harry Potter drop-off also has contributed to slow sales
  • Retailer posts wider loss in latest quarter as its woes mount

A Barnes & Noble store stands in New York.

Photographer: Eric Thayer/Bloomberg

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Barnes & Noble Inc., which posted a wider loss last quarter that sent its shares tumbling, is scaling back ambitions to become more than a bookseller.

The retailer had hoped that toys, games and other items would shore up its results, especially as Amazon.com Inc. ate away at its traditional business. But its non-book sales have flaggedBloomberg Terminal the past two quarters, and now the company is putting its focus back firmly on reading.