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Solar's Tumbling Costs Start Claiming Victims

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Solar panels stand in front of the Trina Solar Ltd. headquarters in Changzhou, Jiangsu Province, China.
Photographer: Tomohiro Ohsumi/Bloomberg
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Solar auctions are having their intended effect: Prices for developers are tumbling across Asia. While that’s good news for consumers, solar companies might have to reconsider the economics of projects already under way.

That was the message from the world’s biggest solar panel maker, Trina Solar Ltd., during the second and final day of Bloomberg New Energy Finance’s summit in Shanghai Wednesday. Chief Executive Officer Gao Jifan said the Chinese company is reconsidering a planned India plant because prices there are now “too low.” Trina has already secured land for the manufacturing facility, he said.