Climate Changed

Toyota Clings to Hydrogen Bet While Electric Sales Soar

  • Hydrogen allies Honda, Hyundai putting more focus on batteries
  • Toyota double-tracks fuel-cell and plug-ins as market shifts
Bloomberg’s Brian Bremner reports on Toyota’s stance on hydrogen and electric power cars.(Source: Bloomberg)
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Toyota Motor Corp., which has made a big bet on hydrogen-powered cars, is looking more isolated as industry rivals double down on plug-in electric vehicles as the dominant technology in the emerging post-fossil fuel era.

Three years ago, Toyota President Akio Toyoda, grandson of company founder Kiichiro Toyoda, unveiled the Mirai, a four-door family sedan powered by hydrogen tanks and fuel-cell technology that emits nothing but heat and water -- and none of the gases that contribute to global warming.