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Fitbit Ionic Review: The Arms Race for Wrists Shifts Into High Gear

After spending a month with the new smartwatch, a Fitbit loyalist gets addicted.
The Fitbit Ionic.

The Fitbit Ionic.

Photographer: Janelle Jones for Bloomberg Businessweek; Prop stylist: Gozde Eker

Among the high-achieving, mostly urban-dwelling professionals who spend a lot of time, money, and psychic energy on endurance competitions, athletic ambitions are worn on the wrist.

That’s why investment bankers and executives helped make the Timex Ironman one of the best-selling watches in the world—a Rolex communicates wealth, but that $100 digital wristwatch says you’re serious about training in and out of the office. I consider myself part of this demographic, not so much for my performance level as for my willingness to spend troubling amounts of money on workout clothes, event fees, and the airline tickets to get there.