Tesla Invites Model 3 Reservation Holders to Design Their Cars
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Tesla Inc. started summoning non-employee Model 3 reservation holders to configure their cars, a sign of progress for the sedan plagued by production problems.
A Tesla spokesman said in a text message Tuesday that the company began sending invitations to depositors outside the company’s employee base to design the Model 3. The car starts at $35,000 before options or incentives and is pivotal to Chief Executive Officer Elon Musk’s attempt to transition Tesla from a niche player to high-volume automaker.