Aping Amazon, Retailers Play Loyalty Card in Holiday Season
- Chains increasingly rely on rewards to hook shoppers
- Loyalty programs now claim about 3.8 billion members in U.S.
The Death of the Department Store
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After years of watching shoppers flit from store to store in search of the biggest deals, U.S. retailers are hoping their attempts at building some loyalty will finally pay off this holiday season.
Chains have aggressively rolled out rewards programs in recent years, and there are signs that the efforts are beginning to get results. Hollister’s stunning 8 percent same-store sales growth last quarter was credited in part to the teen retailer’s Club Cali perks.