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How to Save the World's Oldest Power Market

  • Trading activity headed for lowest volume since 1999
  • More demand and market volatility could spur revival
An Uber Technologies Inc. driver plugs a charging cable into a Tesla Motors Inc. Model S electric automobile at a charging point at the InterContinental Hotel in Madrid, Spain, on Friday, Jan. 13, 2017. Ride-hailing service Uber Technologies has launched its first electric car taxi service in Madrid, operating a fleet of Tesla Model S electric vehicles.
Photographer: Angel Navarrete/Bloomberg
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The world’s oldest electricity market is on a road to nowhere, hobbled by a sweeping regulatory shake-up, moribund prices and shrinking demand.

Trading in Nordic power, once one of the most active electricity markets in Europe, is poised to hit the lowest levels since 1999 after last year’s rare increase on Nasdaq OMX Group Inc.’s commodities exchange in Oslo. One megawatt-hour now gets traded less than three times on average before it’s delivered, down from about eight times more than a decade ago.