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The Story Behind the Housing Meme That Swept the Internet

How a popular meme about neoliberal capitalism and fast-casual architecture owned itself.
relates to The Story Behind the Housing Meme That Swept the Internet
Soren Walljasper/CityLab

The Providence Gamelin House opened its doors in Seattle in 2005. It was built to offer safe, affordable housing for low-income seniors in Seattle’s Rainier Vista neighborhood. To occupy any of the facility’s 77 units, residents must be ages 62 and older and earn below 50 percent of the area median income for King County in Washington. Most of them earn far below it: The average annual income for Gamelin House residents is $11,000.

For more than a decade this permanent supportive housing facility has served low-income residents of south Seattle. It’s their home. But the Providence Gamelin House only came into its own at the end of 2017, when an architectural rendering of the project was compelled into service as a meme. Specifically, as a housing meme, which is its own bucket for signifiers of our slide into late capitalism.