Coca-Cola Aims to Solve Stevia Aftertaste Problem With New Drink
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Coca-Cola Co., scrambling to adapt to fast-changing consumer tastes, says its quest for a better sugar replacement is bearing fruit.
The soda giant has developed a stevia-sweetened cola that contains no sugar and zero calories. And unlike previous attempts to use the stevia leaf as a sugar substitute, it doesn’t have an aftertaste that some consumers find unpleasant, the company said during an investor event on Thursday.