Adidas Edges Nike in World Cup Team Sponsorship as Puma Falters

Adidas to supply uniforms for at least 11 teams, to Nike’s 10
Puma has just two teams in tournament, down from eight in 2014

Detail on the Japan Adidas World Cup 2018 shirt during the international friendly match between Brazil and Japan at Stade Pierre-Mauroy on November 10, 2017 in Lille, France.
Photographer: Robbie Jay Barratt - AMA/Getty Images Europe

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By Richard Weiss

November 16, 2017 at 11:35 AM UTC

This article is for subscribers only.

Adidas AG has the early lead in the shirt-sponsorship battle that will accompany the World Cup in Russia next year.

With qualification for the 32-team quadrennial soccer tournament complete, the German company has secured at least 11 jersey sponsorships, one more than Nike Inc. of Beaverton, Oregon.