Pursuits
Soon You May Be Renting Your Work Clothes
Rent the Runway started out catering to women wanting one night of high fashion. Now it’s doubling down on subscriptions for the whole work week.
Source: Rent the Runway
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Jennifer Hyman, the chief executive and co-founder of Rent the Runway, has vast ambitions for the fashion rental service she co-founded in 2009. In the beginning, the company offered shoppers clothing choices they couldn’t afford to buy, enabling everyday Americans to sprinkle some haute couture on a prom or wedding. Now she wants you to wow your workplace all week long.
“I want to put H&M and Zara out of business,” Hyman proclaimed from a spacious conference room at Rent the Runway’s Manhattan headquarters overlooking Hudson Street. “I don’t want to,” she corrected herself. “I plan to.”