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Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed

  • FCC poised to pass Next Gen TV standards at Thursday meeting
  • Lucrative ability to track viewing raises privacy questions
Bloomberg business news
How a Russian Group Used Facebook to Buy Political Ads

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV.

The Federal Communications Commission is poised to approve a new broadcast standard that will let broadcasters do something cable TV companies already do: harvest data about what you watch so advertisers can customize pitches.