MiFID Raises Surprisingly Basic Questions for Danish Regulator

  • Denmark is struggling to define marketing under new rules
  • Unknowns are too many to count as deadline approaches fast

Residential and commercial buildings stand in Copenhagen.

Photographer: Freya Ingrid Morales/Bloomberg

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The countdown to the January adoption of a new set of regulations for Europe’s financial markets has started. But in Denmark, it’s still raising some fundamental questions.

What constitutes marketing? Is putting an investment product on a web-based platform, along with hundreds of others, the same as actively selling it? How do you estimate cost? Does recommending a mortgage backed by a bond constitute investment advice?