Wal-Mart's Web Push Includes Turning CEO Into Yoga-Mat Salesman

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If you’re in the market for a yoga mat this holiday season, Marc Lore has a deal for you.

The Wal-Mart Stores Inc. executive, who runs the chain’s U.S. online business, is taking on a second job as a salesman for the mats on Walmart.com. U.S. Chief Technology Officer Jeremy King, meanwhile, is working on pitching abdominal-toning machines. And the e-commerce unit’s chief revenue officer, Scott Hilton, is overseeing exercise balls.